In a world of information asymmetry, the sales rep has the advantage. In today’s world of information parity, the advantage belongs to the consumer. Being a sales sherpa is how a sales rep can add the most value. Find out the current state of the sales in a hyper-connected world with special guest, David Fisher.
David is an international sales speaker and author of several books on sales and networking. His new book is Hyper-Connected Selling and I talk to David about it on this episode of the Platform Giant Show.
In this episode David Fisher talks about
- How we have moved from information asymmetry to information parity
- The history of sales and why you need to understand how it relates to the market today
- The importance of being a sales sherpa